Art PR Agency
· PR


Our goal is “to build bridges” between the West and the East and to help you reach new audiences from Central and Eastern Europe and Russia. With a population of over 815 million people, these territories have a great potential in terms of attracting visitors and audience development for the cultural institutions.
Today’s TV media landscape is so sophisticated that using the variety of TV channels available plus those of the gaining momentum new Mobile TV & Internet TV outlets, becomes a real challenge.

We will help you reach your target audiences - there is a plethora of opportunities:

- TV, Video, DVD
- Video on Demand
-
Public and Private,
National and International TV Channels

and a wide variety of platforms:

- Paid & Free TV
-
Digital TV, HDTV,Terrestrial, Satellite
-
Internet and Mobile TV

We have the experience and connections in the European and Russian TV media markets - we highlight current and future trends in the audio-visual and multimedia industry, helping you to spot the opportunities for development of your strategic communication activities.

Art PR Agency Ltd creates and implements strategic Advertising and Public Relations campaigns and Audience development initiatives.




Electronic Multimedia/Press Kits (EMKs/EPKs)


Animations

Multimedia News Releases (MNRs), B-Roll Packages, Audio/Video News Releases

Flash-based Presentations

MPEG-2 Video Distribution

3GP for Mobile Phones

Audio/Video Podcasts

Documentary Films

Art PR Agency Ltd. is helping the Art Industry organizations succeed in the convergence era by adopting an open PR model - embracing the new technology developments, the news and content distribution via TV and new media channels.

Electronic Multimedia and Press Kits (EMKs/EPKs)

EMKsWe will create specifically tailored to your needs Electronic Multimedia and Press Kits (EMKs/EPKs). They give you a unique opportunity to communicate with journalists and different media by using a mixture of the most effective media tools – both traditional and modern. These multimedia packages will reach your targeted TV, on-line, radio and print media and can also be delivered directly to your audiences.The text news release is in the core, but now we will add to it an audio news release, 60 seconds B-Roll (distributed on tape, CD, DVD, or via Internet as MPEG2 downloads) and Video Reports, Audio News Release and a Multimedia News Release. All the information will be published online and archived on our web site to extend the period during which it can be accessed.



Animations


animations
Let us produce compelling 2D or 3D animations aimed to build the visual identity of your organization, brand, or product. Our designers will create impressing visualizations to impact your visitors’, customers’ and partners’ idea and perception of your activities.





Multimedia News Releases (MNRs)

mnr
MNRs provides you with a flexible HTML form making easy the delivery your messages with texts, photos, audio and video.
This web-based interactive tool may include links to web pages containing supporting information, PDF files and podcasts of audio-video content.
You can count on us to entirely design the MNRs (images, logos, audio/video, etc.) or to compile all the components and to distribute it to the target audiences via e-mail, web or by post.


Flash-based Presentations

flash
The creative talent of our designers and the powerful software applications available will incorporate your messages in impressive multimedia presentations that can be easily distributed by e-mail, published on a web site or distributed on a CD. Music, video, texts, voice, animation – it is a new, stirring and exciting modern image of yourself.



New formats, new devices, new distribution channels:

MPEG-2 Video production and distribution

mpeg2
We will produce MPEG-2 Video and publish it to our web site designed especially for journalists. The broadcast quality of your video materials and around-the-clock accessibility of your video content for one year (in our archive library) will ensure the comprehensive media coverage of your PR initiatives.




3GP for Mobile Phones

3GP
Your audio-video message can reach directly the constantly growing number of subscribers of 3G Mobile services. Now the content may be recorded and played on the screens of many mobile handsets, allowing all people who want to stay in touch with your organization to receive your messages via a mobile phone connection at a convenient time.




Audio/Video Podcasts


podcasts
Audio/Video Podcasts
are becoming increasingly popular as they can automatically deliver online your news, audio and video-on-demand content to the target users on a PC/TV screen, set-top box, media center or mobile multimedia devices by RSS feed. Both file downloads and streaming allow your audience to receive news from you
on-the-go or in the living room.



Film production and distribution

films
As art organizations expand their operations and strive to attract international publics, they face increasingly complex communication issues such as global news/content distribution and managing content rights.

From the script idea to the production, postproduction, broadcast negotiations and distribution, Art PR Agency has its professional team, equipment and expertise at hand to turn your film projects into reality. Being one of the most powerful communication tools, film productions can reach and influence your worldwide audience through various media and platforms – Cinema, TV, Internet & Mobile TV, Video-on-Demand, etc. The broadcast licensing fees as well as the sales of CDs, DVDs or traditional tapes will increase your revenue streams.To offer a full promotional package, we will create teasers, film trailers, B-rolls, posters, ad spots, web sites, EPKs, etc. to advertise your film production and ensure its success.

Art PR Agency Ltd, London

Communication Understanding Loyalty Commitment

Art PR Agency
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